Monday, May 25, 2020
The Apple Shell s Value Increases As The Lack Of...
Task 1 a) In this diagram, we see that the ââ¬ËApple Shellââ¬â¢s value increases as the lack of availability makes it more scarce. b) This problem could be solved by increasing the total availability of the ââ¬ËApple Shell product. This problem could also be solved by increasing the initial price of the Apple Shell, therefore reducing the demand of the product. This diagram shows that with a higher starting point the equilibrium point was reached sooner and therefore eased the supply problem that the initial product launch had. c) Price equilibrium is found where supply and demand are equal. This is the point where both sellers and buyers are happy with the price and quantity (B.Bisardi). For example in the electronic market in 2007, the entertainment company Nintendo was struggling to keep up demand with the sales of the Nintendo Wii. It had wanted to sell seventeen million units, but was only able to sell fourteen point five units due to supply issues. (Cleland, 2007).This shows that while demand is high, Nintendo still had problems with its supply and therefore at the time Nintendo had not found its price equilibrium at that time. Which goes to show how the price equilibrium is very difficult to find and in such a fast moving industry, it is even more difficult. d) Price elasticity of demand (PED or Ed) is a measure used in economics to show the responsiveness, or elasticity, of the quantity demanded of a good or service to a change in its price (Bisardi Sung,Show MoreRelatedApple Strategic Management4234 Words à |à 17 PagesSTRATEGIC MANAGEMENT Apple, Inc. Strategic Management Case Analysis Kait Vinson 4/18/2011 Vinson |1 STRATEGIC MANAGEMENT CASE ANALYSIS: APPLE INC. SECTION ONE: CORE PROBLEMS ISSUES In the transition from Apple Computers, Inc. to Apple Inc. over the past decade, the company has faced many problems with its strategy in regards to navigating the personal computer industry. Some of the initial problems included the fact that all of the companyââ¬â¢s computer products ran on different operating systemsRead MoreApple Strategic Management4227 Words à |à 17 PagesSTRATEGIC MANAGEMENT Apple, Inc. Strategic Management Case Analysis Kait Vinson 4/18/2011 Vinson |1 STRATEGIC MANAGEMENT CASE ANALYSIS: APPLE INC. SECTION ONE: CORE PROBLEMS ISSUES In the transition from Apple Computers, Inc. to Apple Inc. over the past decade, the company has faced many problems with its strategy in regards to navigating the personal computer industry. Some of the initial problems included the fact that all of the companyââ¬â¢s computer products ran on different operatingRead MoreFood Packaging8789 Words à |à 36 Pageshave contributed greatly to the food supply are:à Instantized milk powder- D. D. peebles developed the first instant milk powder which has become the basis for q variety of new products that are rehydratable in cold water or milk. This process increases the surface area pf the powdered, product by partially rehydrating spray-dried milk powder. Freeze drying- the first application of freeze drying was most likely in the pharmaceutical industry; however a successful large- scale industrial applicationRead MoreNutrition Assignment 412450 Words à |à 50 Pagesheat to a food, along with an air flow. It avoids the problems of nutrient loss due to leeching, and is effective at breaking down starches. However, heat labile nutrients will be destroyed and the long cooking time will negatively affect nutrient value. Baked goods loose moisture and tend to be dry; fats will leech out as well. Blanching: Blanching is the plunging of a food item into boiling water for a very short time period, before removing it and transferring it to cold or icy water. The coldRead MoreDownsizing and Organizational Culture5617 Words à |à 23 Pages.........................7 Organizational Level Analysis...........................................................................7 Organizational/ Individual Level Analysis......................................................10 Downsizing s Impact on Culture.....................................................................12 Chapter 3......................................................................................................................13 Downsizing And OrganizationalRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words à |à 207 PagesSurvival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc., May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson, Inc., January 2001 77 9 Online Broking Strategies: Merrill Lynch, Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner [A] [B] 88 Rivalry in Video Games 98 Birds Eye and the UK Frozen Food Industry 109 1 CONTENTS Read MoreDell Marketing Strategies14070 Words à |à 57 PagesForces 8 Microenvironment Analysis 10 Macro environment Analysis 13 Marketing Program, Strategy, and Tactics (4 Ps): 15 Dell Market Strategy 16 Value Chain Analysis 18 Differential Advantage for each company 20 Expected Future Strategies 22 Segmentation 23 Targeting 24 Positioning 24 Consumer Behavior 26 Assumptions in Planning Process 30 Value Proposition 31 Competitorââ¬â¢s Targeting 32 Conclusion 33 Product and Market Description Laptop also known as notebook is a small portable computerRead MoreBusiness Pl Tesla Motors Marketing Plan6405 Words à |à 26 Pageselectric operated sports car accelerating from 0 to 60mph in 3.7 seconds and achieving a range of 245 miles/charge of its Lithium ion battery. Tesla hereafter expanded its technological advantage to the luxury sedan market with the launch of Model S, a sustainable luxury sedan with zero emission. (www.teslamotors.com/about). Goals ââ¬Å"To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.â⬠Tesla aims to offer high-performanceRead MoreProject Report on Britannia5828 Words à |à 24 Pagesneed to understand the retailer behavior. Considering them as a team, working for the company may help them to be attached to the company. There should be a feeling of belonging to the company in inner of the retailers. This can be done by setting values club for retailers so that they may exchange views with the company and help in understanding consumer behavior. CONSUMER BUYING BEHAVIOR Understanding the buying behavior of the target market is the essential task of marketing management underRead MoreTesco s Extended Marketing Mix10129 Words à |à 41 PagesFTSE 100 Index. It had a market capitalization of approximately à £18.1 billion as of 22 April 2015, the 28th-largest of any company with a primary listing on the London Stock Exchange. Analysis of Tesco s extended marketing mix 1.1. Tesco s objectives are to provide customers with great value at competitive prices, communicate with and meet the needs of its customers, develop its employees talents and reward them fairly, work with suppliers to keep quality high and prices low, be involved in
Thursday, May 14, 2020
Masculinity Of Mike Tyson - Free Essay Example
Sample details Pages: 9 Words: 2639 Downloads: 6 Date added: 2017/09/22 Category Advertising Essay Type Narrative essay Did you like this example? ââ¬Å"Iron Mikeâ⬠Events, icons, technology, and environment affect the male population in America. Most males have a person they look up to for inspirations and motivations. Males want to be tough and strong, and they want to be feared by other males. Males enjoy being better than everyone else and impressing women. When a successful male icon experiences a downfall, most men are shocked and fear for their own downfall. Mike Tyson is an example of a successful male whose downfall became a public spectacle for all to witness. Tyson, once a popular male icon, soon affected the male population while building his own criminal record. The fight of Mike Tyson vs. Evander Holyfield demonstrates how far a man will go to obtain the title of the ââ¬Å"Iron Man. â⬠Mike Tysonââ¬â¢s negative and criminal behavior adversely affects males by glorifying violence and embodying a mentality that implies any means is permissible in pursuit of victory. Mike Tyson had a rough a nd difficult childhood. Tysonââ¬â¢s humble beginnings encouraged him to get to the top and create a name for himself. His parents divorced after he was born, and his mom never remarried. This created an unstable environment for a child to grow up. Due to his momââ¬â¢s meager income, she was forced to raise her son in Brownsville, NY, a city ranked as one of the most violent ghettos in the country (Mollett 1). As a result, Mike Tyson had to learn to deal with violence. At a young age, Mike Tyson became a member of one of the local gangs known as the ââ¬Å"Jolly Stompersâ⬠(Mollett). Once a member of the gang, Tysonââ¬â¢s behavior digressed causing him to get in trouble with the law and be sent to detention centers various times. After several short stints in correctional facilities, he was finally sent to a detention center in upstate New York. At this point, his mother had come to grips that she could no longer control her son. While in the upstate detention cen ter, Tyson tried breaking loose and it took several men to take him down, and he had to be put away in handcuffs. Such misbehavior was a repeating pattern, and it resulted in him being ââ¬Å"violent, depressed, and mute,â⬠which explains his carelessness towards his wrongful behavior in society (Mollette 2). Because violence was, something he faced every day, Mike Tyson never questioned whether it was right or wrong. Mike Tysonââ¬â¢s criminal behavior started to change once he met Bobby Stewart, a former boxer. Tyson asked his councilor at the detention center if he could have the opportunity to meet with Bobby Stewart. Tyson asked Bobby if he could be a boxer, and he was shocked at his harsh reaction. After the encounter, Tysonââ¬â¢s attitude and behavior changed completely (Mollett 2). He had a positive attitude, and the criminal behavior stopped immediately. Stewart was notified about Tysonââ¬â¢s behavior, and made a deal to coach him in boxing if Mike tried goi ng back to school. This deal with Steward motivated Tyson causing him to become dedicated to the sport. Bobby Stewart noticed great improvement, and knew Tyson could make great accomplishments. Stewart took Tyson to a ââ¬Å"legendaryâ⬠trainer to demonstrate Tysonââ¬â¢s abilities in boxing (Mollett 2). The trainer was amazed by Tysonââ¬â¢s skills and determination that he decided to coach Tyson and lead him to the boxing ring. From then on, Tysonââ¬â¢s name became well known in the world of boxing. Tyson became a heavyweight champion, and was feared in the boxing ring. He became a masculine icon, with his muscular body and being part of the manly sport of boxing. After much success in the ring, Tyson coined the nickname ââ¬Å"Iron Mike,â⬠which described his invincibility and strength. With his nickname, Tyson created a manly and powerful name for himself and made sure others knew who he was as a fighter. The nicknames he received described him as the ulti mate man. The male population was intrigued by his success and power. This elevated Tysonââ¬â¢s social status above just a boxer and made him tantamount to a masculine icon. While at the peak of his career, Mike Tyson made a mistake, which not only became the start of his downfall but also affected those who looked up to him. Like most men, Mike Tyson valued competition; he always wanted to be a winner. Being the best was always his goal, and he would literally do anything to obtain a title. Throughout his life, Tyson fought at his best and was referred to as the ââ¬Å"Baddest Man on the Planet. â⬠Because of names like this, Tyson always wanted to be number one, and live up to the manly nicknames society placed upon him. In 1997, Mike Tyson was facing Evander Holyfield in the boxing ring. Tyson experienced an unbalanced emotional range of passion and anger, which caused him to cross the line of what is accepted in society. Tyson was caught up in his emotions and bit Holyfieldââ¬â¢s ear. This moment in sports will always be remembered. After this incident, nicknames such as ââ¬Å"Iron Mikeâ⬠were soon replaced with nicknames that compared him to an animal. His actions were inhuman-like and everything that Mike Tyson accomplished throughout his lifetime suddenly became meaningless. He always boxed by the rules and during that moment he crossed the line. This event showed how important fighting and competition were for Tyson. His fans and audience were disappointed in his actions, and he was no longer the ultimate ââ¬Å"Iron Mike. Even though Mike Tyson apologized for the incident, his reputation was no longer the same. Later in an interview, he described the night as ââ¬Å"the worst night of [his] professional careerâ⬠and promised that he ââ¬Å"will never do [it] againâ⬠(Financial Post 1). The apology was necessary, but it was not enough. Tyson stated that ââ¬Å"[he] will learn from [his] mistake,â⬠but as his succes s diminishes, everything worsens (1). Mike Tyson claims that he acted as he did in the ring because he feared he would lose the fight to Holyfield since he had a cut above his eye. His claim proves that as a male, he was scared of losing his title of championship and beating his opponent was more important than his values. He accepted any punishment and said he ââ¬Å"expect[s] to pay the price as a man,â⬠showing his desire to remain manly and strong (1). Even after apologizing and admitting he is wrong, Tyson wants to prove to his fans and everyone else that he would have won the fight. Tyson remains full of pride after his mistake and states that he was ââ¬Å"saddened that the fight did not go further so that the boxing fans of the world might see for themselves who would come out on topâ⬠(2). Mike Tysonââ¬â¢s actions impacted masculinity in America, showing that even while being successful one can experience a downfall. Biting Holyfieldââ¬â¢s ear was the beginning of Tysonââ¬â¢s downfall. The incident with Holyfield was an addition to Tysonââ¬â¢s criminal record. After this event, there was more attention towards Tysonââ¬â¢s increasing criminal record. Before the fight versus Holyfield, Mike Tyson had been convicted of raping a pageant queen. His behavior was not strange to some people because he never had stable relationships with women (Grass 1). Tyson had a ââ¬Å"turbulent marriage, several accusations of sexual harassment, and three lawsuitsâ⬠(1). His actions were looked down upon because he affected the males involved in boxing. He was creating a bad image of all boxers, and the public assumed everyone was a criminal like Mike Tyson. Once, a representative for Main Events promotions said, ââ¬Å"Itââ¬â¢s not fair to look down on other boxers for what one man has doneâ⬠(1). Mike Tyson created an image of violence and criminal behavior as a masculine icon. All of his fans were disappointed in his actio ns. A more recent attack of Mike Tyson took place in 2001. Tyson allegedly attacked a reporter with a fork and stabbed him on the head. His actions were due to the reporter mentioning his future competition, Lennox Lewis (The Mirror 1). Tysonââ¬â¢s actions show his anger towards his opponent and his passion for competing; he does not even want to hear his opponentââ¬â¢s name. A month before the fight of Tyson versus Holyfield, Mike Tysonââ¬â¢s attitude is masculine and tough, wanting to be a ââ¬Å"badass. â⬠In an interview with Bill Ritter for ABC News, Mike Tyson gives off a bad vibe during his interview, a few months before the Holyfield fight. When asked the first question of the interview, Mike Tyson responds by saying, ââ¬Å"I donââ¬â¢t want to be here with youâ⬠(ABC News). Tyson has an angry attitude towards reporters and the public in general. He is against talking about money and gets very defensive when asked about receiving money for boxing. Mike Tyson replies to the remark by saying, ââ¬Å"Hey donââ¬â¢t talk about it, donââ¬â¢t talk about itâ⬠(ABC News). Tyson tries to be humble by not talking about money yet; he always wants to be the number one boxer. When he is asked for predictions about his upcoming fight, Tyson says, ââ¬Å"Mike Tyson wins by a knockoutâ⬠(ABC News). His hardboiled character is seen throughout his answers in the interview, trying to be rough and making it hard for the public to see a different side of him. Another example of Tysonââ¬â¢s feeling of confidence is when Bill Ritter says ââ¬Å"if you should win this fightâ⬠¦Ã¢â¬ and Tyson responds, ââ¬Å"When I win this fight, I believe thatââ¬â¢s going to be the situationâ⬠(ABC News). Tyson is conceited and has a high level of self-esteem by saying he is going to win by a knockout, and not doubting himself. In the interview, the reporter describes Tyson as a ââ¬Å"reluctant celebrityâ⬠which fully d escribes his manner in answering questions. Mike Tyson as an individual shows all his characteristics in the interview with ABC News. He has confidence with high levels of self-esteem, does not want to be messed with, and thinks he is better than every other boxer. Males are impacted by the way Tyson treats other people and the way he carries out his composure and character. When Mike Tyson was at his peak, he had a masculine attitude towards the reporter, but in a recent interview in 2006, Mike Tyson shows his softer side. The interview starts by describing Tysonââ¬â¢s transition from ââ¬Å"the worldââ¬â¢s most popular athleteâ⬠to being an entertainer at a Hotel in Las Vegas (ABC Nightline1). Mike Tyson begins by saying that boxing ââ¬Å"doesnââ¬â¢t mean that much to [him] anymore. â⬠The interview ironically asks Tyson about suffering with depression and having low self esteem; while in the previous interview, Mike was full of confidence. After his downfal l and not being so well-known, Tyson admits that his life ââ¬Å"[has] been truly a lieâ⬠(2). There is a repetition in comments by Mike Tyson showing low self-esteem such as ââ¬Å"Iââ¬â¢m not good anymoreâ⬠(2). Tyson shifts from being inspiring to being disappointing. All of Tysonââ¬â¢s life has been a struggle between ââ¬Å"the man he has been and the man he wants to beâ⬠(3). His life is an example to people showing that even at the times when one is most successful, one can struggle with his or her own life. Tyson is described with animal-like characteristics and violent words like he ââ¬Å"is trying to exorcise his demonsâ⬠and trying to ââ¬Å"tame the raging Tysonâ⬠(3). Tysonââ¬â¢s soft side is seen at the middle of the interview when he says, ââ¬Å"[heââ¬â¢s] so happy not fighting anymore. He blames boxing for his violent attitude and says, ââ¬Å"fighting turned [him] that way. â⬠He also blames the public, he says the peop le want to see him angry, ââ¬Å"cursing, grab[bing] his crotch, and being that tough guyâ⬠(3). He claims he no longer wants to be that guy, ââ¬Å"but everybody pulls that guy back out of [him]. â⬠As the time had gone by, Mike Tyson started to realize that his boxing career was meant to be temporary, he only enjoyed it for a certain time. It seems like he is easily influenced by those that surround him, if people want to see him be a tough guy, he will be that guy. Tyson is willing to change; he just needs to be surrounded by the right people. Some people may argue that Mike Tyson never made any accomplishments. Those people choose to focus on his criminal record, and claim he was a ââ¬Å"fraudâ⬠(Posnanski 1). Articles try to bring him down by saying ââ¬Å"he was never a great fighter,â⬠and he ââ¬Å"knock[ed] out nobodies, stiffs, old guysâ⬠(1). The negativities written about Mike Tyson caused him to become the person that he was. Tyson said it h imself that the people create who he was in the boxing ring. The public asks for it by expecting him to be angry and violent to the remarks people make. Mike Tyson was a great boxer and was well- known inside and outside the ring. He affected masculinity by inspiring others to become a fighter as he was. He had a competitive nature, and never wanted to give up. The people loved who he was as a fighter, but had a different reaction after his fight versus Holyfield. It is ironic that no one focused on this rape trail much until after the fight with Holyfield. This event caused Tysonââ¬â¢s criminal record to come out to the public, and more attention was paid to his actions. It can be said that many black males were angry at his actions because people assumed all black people were violent. As a representative or role model to the male population, Mike Tyson gave males a bad reputation. His actions, such as biting Holyfieldââ¬â¢s ear, were not something a human would do. Tys on was often referred to as a bull or gorilla or any other angry animal. His actions affected the male population because those that looked up to him, no longer found him as a role model. Tyson went from one of the most popular athletes to a nobody, a person that was angry and a criminal. People could never look at him the same way as they did before, and some even feared him. Mike Tyson says he started fighting because he needed the money and that is the only thing he was good at, not having an education; he said, ââ¬Å"I gotta make the doughnuts and stuffâ⬠(ABC Nightline 4). Mike Tysonââ¬â¢s upbringing in the ghetto and inexistent relationship with his parents was very much the reason he got involved in boxing. He tried to make a change for himself and his family by fighting and making money; but getting into the boxing ring was one of Tysonââ¬â¢s mistakes. Masculinity in America remembers Tysonââ¬â¢s career and downfall, which showed how passionate he was ab out competing, and how his career affected his fans. Works Cited Boxing: Mad Mike Forks Out for Lunch. The Mirror 21 June 2001: 1. Lexis Nexis. Georgia Tech, Atlanta. 14 Apr. 2008. Keyword: Mike Tyson attacks reporter. Grass, James. Rape Conviction Would End Career. USA Today 27 Jan. 1992: 1. Lexis Nexis. Georgia Tech, Atlanta. 12 Apr. 2008. Keyword: Mike Tyson, rape. Mollett, Clinton. Mike Tysons Childhood. East Side Boxing. 16 Mar. 2004. 12 Apr. 2008 https://www. astsideboxing. com/news. php? p=832more=1. Posnanski, Joe. Mike Tyson Was Never a Great Champion. à The Kansas City Starà 31 Jan. 2006: 1-2. Lexis Nexis. Georgia Tech, Atlanta. 9 Apr. 2008. Keyword: Mike Tyson. Tyson Apologizes for Fiasco. The Financial Post 1 July 1997: 1-2. Lexis Nexis. Georgia Tech, Atlanta. 10 Apr. 2008. Keyword: Mike Tyson. Tyson, Mike. Interview with Bill Ritter. ABC News. ABC. WABC. 26 June 1997. Tyson, Mike. Interview with Jeremy Schaap. ABC Nightline. ABC. WABC, New York. 13 Sept. 2006. o st intractable of the incorrigible boys Donââ¬â¢t waste time! Our writers will create an original "Masculinity Of Mike Tyson" essay for you Create order
Wednesday, May 6, 2020
Beijing, People s Republic Of China Essay - 1670 Words
Taoism in china Omar Rmaili University of Business and Economics 2016 Beijing, Peopleââ¬â¢s Republic of China Introduction Taoism is a very broad movement, it isnt a doctrine as such, nor a belief system, but is more like a personal experience. It is a way of living and understanding the world, away from the systematization and dogmas, which caused numerous trends. It was the historian Sima Tan (or Sima Qian) in the -I century who brought together all these trends under the name of Taoist school in his Historical Memoirs. From its beginnings we can distinguish a philosophical Taoism from a shamanistic or mystic Taoism, later and very different from these, a religious and ritual Taoism. The origins of mystical Taoism are not known exactly, the tradition goes back to the mythical Yellow Emperor (Huang di), this is the reason it was known as Huang-Lao school. Originally a mixture of soothsayers, archivists and men of techniques known as Fangshi who devoted themselves to divination, meditation, ecstatic journeys and the pursuit of longevity and immortality through physiological techniques and body exercises. This Daoism reappeared with force several times later in the first and second centuries. It should be noted that immortality does not refer to an immortal soul,(western style), but to the control of the body s tendency to decay and decompose, through alchemy sought drugs to prolong life. Philosophical daoism developed from the IV century, duringShow MoreRelatedPlan of Investigation 1501631 Words à |à 7 PagesPlan of Investigation 150 To what extent did Henry Kissingerââ¬â¢s diplomatic actions with China play a dominant role in the United States foreign policy between the years of 1969 and 1977 regarding the Soviet Union? 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Until the 1990s, Taiwan was able to conquer her diplomatic isolation by expanding the international trade and investment flows to all of her business partners regardlessRead MoreThe Soviet Union s Puppet1377 Words à |à 6 PagesThe Soviet Unionââ¬â¢s Puppet ââ¬Å"The only course for the Chinese people is to remain determined to go on fighting side by side with the Korean peopleâ⬠¦ However many years U.S. imperialism wants to fight, we are ready to fight right up to the moment of complete victory for the Chinese and Korean people,â⬠Mao Zedong said on February 7, 1953. Before 1950, China had very little to do with North Korea. North Korea s Communist government was set up by its leader Kim Il Sung, with the help of the Soviet UnionRead MoreChinese Foreign Policy Towards North East Asian Countries1315 Words à |à 6 PagesIntroduction In the 21st century, the rise of china has become the most remarkable event in the international relations. China is one of the fastest growing economy in the world. Many researchers used factionalism as a means to define Chinese foreign policy because of the conflict among the top leaders during the revolutionary period. Chinese foreign policy has become more pragmatic and sophisticated. By joining the World Trade Organization, the country increased its participation in the global economyRead MoreChin The Worlds Most Crowded Nation1715 Words à |à 7 PagesChina_A brief introduction: China, a socialist country in East Asia, is the world s most crowded nation. Its unfathomable scene includes field, desert, mountain ranges, lakes, waterways and 14,500km of coastline. Beijing, the capital, blends cutting edge building design with memorable destinations including sprawling Tiananmen Square. Its biggest city, Shanghai, is a high rise studded worldwide budgetary focus. The famous Great Wall of China fortress runs east-west the nation over north. 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Tuesday, May 5, 2020
Case Study Analysis Accounting Theory
Question: Discuss about theCase Study Analysisfor Accounting Theory. Answer: Introduction The present essay aims to examine and analyse the normative ethical perspectives of teleological and deontological ethics. The case study depicts the ethical dilemma faced by Marcus, a financial accountant at Sportzs who also has a keen interest in cloths designing. The case analysis presents the right course of action that should be taken by Marcus for resolving his ethical dilemmas. In addition to this, the essay also evaluates the statement of Deegans about the value judgement of researches on the basis of normative and positive accounting theory. Ethical Issues Facing Marcus As depicted from the case study above, the main ethical issues facing Marcus are maintaining trust and lack of integrity (Mizzoni, 2009). The case study analysis shows that Marcus, a financial consultant at Sportz Ltd has a keen interest in cloths designing. Charlotte, a designer at Sportz has revealed Marcus some of the cloths designs for the coming Autumn/Winter season. Charlotte, a close friend of Marcus has taken a promise from him for keeping all the details about these designs confidential. As such, Marcus is facing ethical dilemma regarding maintaining the trust of Charlotte as he liked the designs very much and is planning to use a similar motif in designing the t-shirts that he sells at his own stalls in the local markets. The next ethical dilemma faced by Marcus is about the lack of integrity and honesty on the part of Leanne, director of Sales and Marketing at Sportz who is using unethical means to secure an overseas contract. Leanne has asked her friend to get the details of main competitor company of Sportzs for ensuring that the tender of her company is more lucrative and Sportzs gets the contract. Leanne has told Marcus that getting this contract is essential otherwise the corporate office will be closed leaving him and other 68 people unemployed. Thus, Marcus is facing ethical dilemma that whether he should support Leanne or report her unethical activities to the top management. Normative Ethical Perspectives of Teleology and Deontology Ethical philosophy is categorised as a branch of philosophy that guides the decision-making process of businesses regarding morality. In this context, the normative ethical theories such as teleological and deontological theories are used for determining whether a particular set of actions are right or wrong. Teleological theory is a theory of morality that considers the ethical perspective of considering the action that produces good or desirable outcome. Teleological ethics emphasises on achieving utmost pleasure though taking that course of action which provides greatest happiness (Pojman Fieser, 2008). On the other hand, deontological theory states that moral action of an individual is independent of the outcome achieved of good or evil. Thus, from the above discussion teleological ethics can be categorised as result-oriented theory while deontological theory can be referred to as duty-based ethics (Waluchow, 2003). Advice to Marcus of Apropriate Decisions from the Teleological Ethical Perspective of 'Ethical Egoism' Ethical egoism is a normative ethical theory that directs the behaviour of people that they should take the course of action that is in accordance with their own self-interest. The teleology perspective of ethical egoism states that it is rationale for the people to take the course of action that will benefit them. Thus, as per the ethical egoism theory Marcus is advised to take that decision that provides him good outcome. As per the teleological theory, Marcus should focus on the consequences more by selecting a particular course of action (Rhonheimer, 2000). There may be short-term and long-term consequence of Marcus as per the teleological ethical perspective of 'ethical egoism'. The short-term and long-term consequences for Marcus in the presented case as per the ethical egoism differ considerably. The short-term consequence for Marcus is that he can think of financial gain through copying designs from Charlotte through increasing sales of t-shirts and securing his job through s upporting Leanne in her unethical decision. On the other hand, the long-term consequence of this course of action can be losing the job for Marcus if Sportz Ltd identifies the copied designs that he intends to sell at his stalls in the local market. Also, The Company can be legally sued for using unethical practice for stealing the tender details of its competitor. Thus, all these consequences need to be considered by the Marcus at the time of making his final decision. These decisions are based on ethical egoism as the theory also directs an individual to that action that produces positive results. In the same context, Marcus is also advised to consider both long and short-term consequences and select that course of action that delivers him good results (Rhonheimer, 2000). Outline to Marcus from the Critics of Teleological Ethics The critics of teleological ethics considers the approach to not to be ideal in selecting a particular decisions in the case of ethical dilemmas as faced by Marcus in the present case scenario. This is because teleology only considers the best outcome to be achieved and as such Marcus would face a conflict of interest in himself in selecting the best consequences. Thus, the critics would recommend Marcus to use Kants categorical imperative, a central philosophical concept on deontological ethics for taking right decision in the above case scenario. The imperative guides an individual to select a moral action irrespective of the outcome achieved as it is morally right (Waluchow. 2003). Recommended Courses of Action for Marcus In the above case scenario, Marcus is recommended to take a particular decision on the basis of deontological theory as it will guide him to take appropriate decision. Deontological theory will guide Marcus to take morally right decision as it does not only focus on achieving positive outcome for an individual. On the basis of deontological theory, Marcus should not copy the designs but only take idea and should develops his own designs. Also, he should inform top management about Leanne unethical practices so that right action can be taken for protecting companys brand image (Mizzoni, 2009). Explaination of what Deegan means by: "...no research... is value free The Deegans statement no research... is value free means that all researches are done by considering a particular theory such as positive accounting theory etc and thus are based on value judgement (Deegan, 2014). Justification of Deegans Statement with Reference to a Normative theory, and Positive Accounting Theory The Deegans statement can be regarded as correct as researches are always based on value judgement as all perceptions are theory-laden. The authors in the researches should not try to enforce their personal opinion upon others as it is unscientific and should only provide implications of selecting a particular action. As such, all researches are based on value judgements obtained from societal theories. For example, normative accounting theory only provides suggestions to the accountants on the basis of a theoretical principle. The theory takes into account that individuals owns to select that particular course of action that are in their own self-interest and thus accountants should select specific policies that are based on theoretical principles (Deegan, 2014). Historical Cost Accounting (HCA) is a well-known normative accounting theory that assumes monetary unit to be stable and fixed all over the time. Therefore, as per the theory the book value of a particular company reflects the current value of assets. Thus, the theory is based on accounting principles and does not take into consideration about the current happenings inside it. Similarly, positive accounting theory is also value laden as it argues that accountants while undertaking a specific research should not impose their own views but provide information about the expected outcomes of selected actions. This implies that selection of a particular accounting method should be based on theoretical basis rather than personal self-opinions of the researchers. Thus, on the basis of normative and positive accounting theory Deegans statement is absolutely right as all researches are value-laden. Researches whether use Positive accounting or normative theory is based on perceptions obtained from a societal theory in guiding a particular individual about the actions that should be taken at different situations. The accountants should select a particular action on the basis of accounting frameworks rather than relying on their personal opinions and views (Chatfield and Vangermeersch, 2014). The accounting frameworks and convention plays a fundamental role in guidin g the decisions of accountants as per the Deegans statement. Thus, no research is value free that proves the stamen of Deegans to be absolutely right. Conclusion Thus, it can be summarised from the overall discussion held in the essay that organisations facing ethical dilemmas should consider the ethical perspectives of deontological ethics over teleological ethics in taking a particular decision. Also, all researches are based on theoretical perspectives and are therefore based on value judgement. References Chatfield, M. and Vangermeersch, R. 2014. The History of Accounting (RLE Accounting): An International Encylopedia. Routledge. Deegan, C. 2014. Financial Accounting Theory. McGraw-Hill Education Australia. Mizzoni, J. 2009. Ethics: The Basics. John Wiley Sons. Pojman, L. P. Fieser, J. 2008. Cengage Advantage Books: Ethics: Discovering Right and Wrong. Cengage Learning. Rhonheimer, M. 2000. Natural Law and Practical Reason: A Thomist View of Moral Autonomy. Fordham Univ Press. Waluchow. W.J. 2003. The Dimensions of Ethics: An Introduction to Ethical Theory. Broadview Press.
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